Weldon China Business Advisory
ABOUT
Weldon China Business Advisory focuses on building collaboration between Chinese and Western clients. With 40 years of cultural, commercial, and bilateral experience, our advisory service bridges these distinct markets through cross-cultural insight, fostering trust and opportunity.
We craft actionable strategies that authentically position clients’ brand and narrative, paving the way for growth and enduring partnerships.
Weldon client arrives private jet, Beijing 2004.
Harold Weldon
Weldon toasts HE Ambassador Xiao Qian PRC 75th Anniversary
Weldon toasts HE Ambassador Xiao Qian PRC 75th Anniversary
Weldon’s deep and trusted network, mutual respect and flawless reputation he has cultivated with Chinese business leaders, government officials, and cultural institutions over forty years have been instrumental in driving the progress of his advisory operation for China directly and in bilateral and multilateral trade, commerce, and cultural diplomacy.
A China Pathfinder
Chinese Name
Wei Hua De
Four Decades of Australia-China Partnership
Since 1985, Weldon built impactful relationships at the highest levels in both countries.
Honored by China and Australia
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Foreign Advisor, International Cooperation Centre. National Development and Reform Commission.
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Named one of “Fifty Significant Australians” by the Chinese Embassy in 2022, marking 50 years of Australia-China diplomatic ties.
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Australia-China Council board member from 2017 to 2020, advising on bilateral relations.
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Awarded China’s National-level Golden Book Award (2017) for lifetime achievements in cultural relations.
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Awarded the prestigious Peabody Award (1989) for a global media program on China’s military. Publishing, Film, and Cross-Border Advisory Expertise
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An acclaimed publisher, writer, and documentarian, Weldon has facilitated investment and trade engagement via the influential use of media and strategic communications.
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Commemorating China’s Long March
Renowned for historic publications on China’s Long March, Weldon retraced the journey twice—in 1985 and 2011—capturing China’s evolving legacy and development over 10,000 km.
Innovative Public Safety Contributions -
Developed the “Beach Smarts” water safety program, now a National Program for Chinese students in Australia, in partnership with the Foundation for Australia China Relations under DFAT, Australian Government. Current Focus: Strategic Communications and Market Advisory Weldon now brings his expertise to guide clients in China's financial and investment sectors to International partnerships, with an Australia-based focus.
China Engagement
Career snapshot of Weldon forging cross-border partnerships, trust between cultures, bridging worlds and guiding clients to thrive on the global stage since 1985.
China Experience
Harold Weldon's retracing of China's Long March, a monumental trek undertaken twice, twenty five years apart over 10,000 km and through 11 provinces, experiencing the true spirit of the Chinese people and the Long March of China as a country.
Weldon China Projects
The Weldon Group, undertook some of the largest media projects ever created on China, showcasing its culture, landscapes, and people to a global audience.
Including; China: The Long March 1985, China: The New Long March 2011, A Day in the Life of China 1989, The Great Wall of Iron film + book 1990, ACC 40th anniversary (DFAT) 2018, and the humanitarian "Beach Smarts for Life"- beach and water safety program for Chinese students.
China Media Profile
Selected Chinese Media profiles of Harold Weldon's career working with China's people, government, and business community. These excerpts highlight Weldon's work in fostering mutual respect and understanding in China and standing as a respected voice.
All Videos
All Videos
Peoples Daily 50 years diplomatic relations story on Harold Weldon
Xinhu News story on Weldons work and next Long March dream.
China News Weldon life story in China
Chinese Minister Tribute to Harold Weldon
Strategic Advisory Services
Weldon China Business Advisory facilitated critical networks and strategic services tailored to high-level clients,with privacy and discretion assured. Our services include a range of fees tailored to each client's unique needs, provided in a confidential proposal.
Advisory & Strategic Insight
With a nuanced understanding of Chinese and International business and cultural landscapes,we provide clients with bespoke strategies that ensure both credibility and competitive positioning on the global stage.
Scope: In-depth cultural and market insights, tailored brand and reputation strategies
Partnership & Collaboration building
Our approach to partnership is built on trusted relationships, cultivated over decades. We identify, secure, and manage high-level collaborations that align with a client's vision and long-term goals.
Scope: Partnership and alliance formation, co-investment strategies, relationship stewardship.
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Global Positioning & Communications
For clients seeking to establish a respected voice beyond borders, we craft communication strategies that resonated across cultures, elevating presence in markets.
Scope: Communication frameworks, PR support, brand diplomacy and thought leadership positioning.
Testimonials
The Hon.RJL Hawke AC
23rd PM of Australia (1983-1991)
"Since early adulthood, Harold has committed and devoted himself to enriching cooperative relations between Australia and China.Over many years, he has built his reputation of high capability , integrity and trustworthiness, together with a recognised emotional and sensitive connection to the Chinese people and Chinese culture in particular"
Peter Cai
Fmr CEO
National Foundation for Australia China Relations
"Harold's knowledge, experiences and sensitivity to cultural nuance have allowed him to contribute consistently and positively to Australia-China relations. I trust he will continue to be a strong asset in fostering deep and enduring partnerships between our two countries"
The Hon. Warwick Smith AO
Fmr Chair Australia China Council
Chairman, China Leadership Group
Business Council of Australia
"Harold is a respected steward of the Australia-China relationship and participated in various cultural exchange visits and ably represented the Board as a speaker across Australia and China ..to enhance the people-to-people links and two-way exchange..I want to salute Harold for his support in enhancing the bilateral relationship and recognise the wonderful contribution he has made to the Council and for our country."
The Hon Carrillo Gantner AC
Fmr Counsellor (Cultural) Australian Embassy,Beijing
Fmr Chair, Asialink Centre University of Melbourne
"Harold is an enthusiastic embodiment of cultural diplomacy with his belief that it is upon the foundation of a rich awareness of culture that mutual respect,trust,and improved relations and commerce are built and can flourish."
David Olsson AM
National President + Chair
Australia China Business Council
"Harold has operated at the highest levels of government in Chjna and is highly respected. Over the many years he has built a reputation of integrity and trustworthiness that has allowed him to have conversations in China that,at times, may not be possible even for senior Australian government officials and senior business leaders...
With decades of experience working in and with China,his knowledge of China's development plans over time ,and his understanding of China's new approaches to growth,Harold is well equipped to provide informed insights and advice to companies and government about strategies for future economic engagement with China."
Geoffrey Blainey AC
Professor Emeritus
Pre-eminent Australian Historian
"Since 1985 Harold has often visited China, travelling widely in various roles including film-maker,trade advisor, cultural consultant, and Council member...
I recommend Harold's abilities and his wide contacts with China at a time when that country's relations with Australia are delicate, and knowledge and experience can be vital"
